Michael Tsinzovsky – Reforma Eyewearby Anna Kopito | 02.10.14
With one semester left of his Masters in Industrial Design at Bezalel, Tsinzovsky has found his niche in designing eyewear and has followed his specs to founding Reforma Eyewear.
Reforma Eyewear does not produce your typical spectacles. Using Tsinzovsky’s design expertise and creative flare, Reforma Eyewear produces 3D printed and wooden specs which are all designed and produced in Tel Aviv.
Tsinzovsky says that Tel Aviv is the perfect place to design and to create: “Tel Aviv gives you the freedom to be whoever you choose to be and to reinvent yourself each day. Tel Aviv is rich with cultural diversity, creative people all around and events of Art and Design which inspire me a lof to create and to design.”
Michael Tsinzovsky about Tel Aviv:
“I like to hang out as much as possible at the Jaffa flea market, there is no atmosphere like it anywhere in the world, the smells, the colours, the food – it is very much alive. I like to buy old handmade glasses frames in Jaffa – I get a lot of inspiration from them as well. There are also a lot of interesting people at the flea market; this area has been revived in the past few years and the revival drew a lot of young artists and designers to start their studios in the area.”
“I love visiting galleries in the city but I don’t have a particular favourite – to me, the content is more important than the place so I just try to keep up to date with what shows are on where. However, one of my favourite places in the city is my porch, where I like to finish the day by sitting on a swinging Ray & Charles Eames chair and sipping on a glass of wine or beer while enjoying the urban view.”
Written by Francesca Kletz
Photos by Mel Bergman